The new Dick's Sporting Goods ads starring Philadelphia Phillies shortstop Jimmy Rollins are fantastic. They're funny, engaging, and do a fantastic job showcasing the product, Nike Air Swingman Remax baseball spikes. The ads are all over ESPN right now assuming you have a Dick's in your area. But if you haven't seen it, it's embedded below.
Dick's also has a great spot featuring Lance Armstrong, so what the hell...here it is as well:
Nike must be throwing some big co-marketing dollars in Dick's direction. Either that, or the company simply knows what brand moves merchandise and has decided to focus on Nike above all of their other suppliers. Whatever the case, they should keep doing what they're doing because the spots are awesome. Anyone know what agency is responsible for them? I looked for a while and couldn't find any info on that.
Sunday, March 15, 2009
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