Hockey fans aren't like other fans

I saw this fantastic commercial from Verizon during Game 1 of the Detroit-Pittsburgh Stanley Cup Finals series. It's yet another example of funny, engaging commercials with a hockey theme. I'm still partial to the Boston Bruins playoff ads, but this one is a very close second.



Verizon is the official wireless provider of the NHL, and were the top ad spender on NBC and Versus broadcasts. But the telecom company appears to be reaping the benefits of those marketing dollars according to a recent Nielsen post. Verizon wireless customers had 44% higher viewership of NHL games during the regular season than the average NHL fan.