We are all witnesses now

How appropriate is Nike's Lebron James campaign now. After a stunning three pointer at the buzzer to beat the Orlando Magic 96-95 in game 2 of the Eastern Conference Finals, everyone watching suddenly became witnesses to the greatness of King James.

This game had everything that makes sports great. Down the stretch, both teams made shot after shot vying for the lead. Forget the fact that the Cavs blew a huge double digit lead for the second game in a row to put themselves in position to go down 0-2 in the series, the end was worth it. I rate great sporting events by how excited my wife gets as they happen. She hates the state of Ohio more than anyone I know, and even she cheered when James buried the three. It was one of those sports moments that no one will soon forget.

Lost in all of this is how happy Nike must be right now. You can't buy the kind of free advertising the company received at the end of the night as the TNT cameras focused on the giant Lebron sign outside of the arena. "We are all witnesses" it said. Absolutely.